The Objective
To launch the “Steal the Look” app and showcase the new ad being premiered live on the Voice September 22.
The Challenge
To create a fun, informative and engaging environment for the beauty bloggers of Toronto.
The Strategy
Finding the right venue was key for this event. Downtown was a must with a patio and an open concept space. One King West suite 1500 fit the bill perfectly.
Pop Art inspired décor, live DJ, light fare and bright coloured candy bar were the backdrop for this beauty app debut.
Ipads and iphones were used for the attendees to “Steal the look” while Makeup artists were on hand to help guests achieve this look with the Wet N Wild products.
All attending guests left the event with the palette combos and colour ways selected for them by the app.
The Result
60 bloggers and notables attended. Secured the beauty product of the month for beautybloggers.ca, which involved an additional 20 bloggers form across Canada with the app and the brands new collections. Received multiple features and mentions on the app.
